Search results for "Higher education service"

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The value trade-off in higher education service: A qualitative intercultural approach to students’ perceptions

2016

Purpose: Higher Education Institutions (HEIs) have become a highly competitive market, where consumers (i.e. students) are highly involved in their choices, and managers need to focus on competitive edges. This paper aims to understand the factors that influence international Master students’ choice behaviour and fulfil student expectations of customer value in HEIs. Design/methodology: With qualitative information (five focus groups) collected from international students (of 12 different nationalities) of several universities in Spain, UK and China, the paper investigates the formation of customer value as a trade-off between benefits and costs. This qualitative approach aims first at asse…

Value (ethics)Organizational Behavior and Human Resource ManagementHigher Education ServiceHigher educationStrategy and Managementmedia_common.quotation_subjectUniversitatslcsh:AEstudiants universitaris -- ReclutamentValue dimensionsEducationCollege students--RecruitingPerceived valueOriginalityManagement of Technology and InnovationAccountingEstudiants universitaris -- Actituds0502 economics and business:Ensenyament i aprenentatge::Ensenyament universitari [Àrees temàtiques de la UPC]EconomicsPerfect competitionBusiness and International ManagementMarketingmedia_commonService (business)TeamworkIntercultural comparisonsbusiness.industry05 social sciencesCollege students--Attitudes050301 educationFocus groupsBenefitsFocus groupCosts050211 marketinglcsh:General Worksbusiness0503 educationHigher education service value dimensions perceived value benefits costs intercultural comparisonsReputationIntangible Capital
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